Study on the influence of Baijiu enterprise digital service strategy on enterprise performance

Using Baijiu companies as the research objects, a theoretical model with digital service strategy as the independent variable, organizational resilience as the mediating variable, and firm performance as the dependent variable based on competitive advantage theory and dynamic capability theory. Thro...

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Bibliographic Details
Main Author: TONG Jun, LUO Ya, WANG Kai
Format: Article
Language:English
Published: Editorial Department of China Brewing 2025-02-01
Series:Zhongguo niangzao
Subjects:
Online Access:https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-2-281.pdf
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