Seller Perception Analysis on Purchase Decision Using Analytical Hierarchy Process Method
Purchasing decisions can be used as a competitive advantage for companies or retailer. Purchasing decisions are important aspects of consumer behavior to determine or make a decision whether to buy a product or not. Price, product quality, service quality, and social media promotion can be good stra...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2023-03-01
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| Series: | Journal of Industrial Engineering and Halal Industries |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4000 |
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