Efficient Personalization in E-Commerce: Leveraging Universal Customer Representations with Embeddings
E-commerce has grown into a billion-dollar industry in recent times with an ever-increasing number of individuals using it regularly. Thus, e-commerce companies can gather interaction data from their customers and analyze it to create focused and personalized marketing campaigns. For large companies...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/12 |
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