Prediction of Customer Switching Using Support Vector Machine Method

Prediction of Customer Switching Using Support Vector Machine Method

Several studies on predicting customer switching focus on the telecommunications industry and online stores. This research aims to predict customer switching to get the best results; customers are the most critical mass; some companies must provide satisfying services so customer flow decreases. Th...

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Bibliographic Details
Main Authors: Abu Tholib, Selfia Hafidatus Sholeha, Qurrotu Aini
Format: Article
Language:English
Published: Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto 2024-10-01
Series:Transactions on Informatics and Data Science
Subjects:
Customer satisfaction
Support Vector Machine
exploratoty data analysis
online store
Online Access:https://ejournal.uinsaizu.ac.id/index.php/tids/article/view/12277
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