Visual and Verbal Elements of the Comprehensive Image Code as Important Components of Library Branding
The relevance of the article. The comprehensive image code of libraries integrates visual and verbal elements to create a holistic perception of the institution. The logo, colors, interior design and social media form the first impression, and the slogan, mission and tone of communication emphasize...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kharkiv State Academy of Culture
2024-12-01
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| Series: | Вісник Харківської державної академії культури |
| Subjects: | |
| Online Access: | http://v-khsac.in.ua/article/view/319960 |
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