In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan
Social media platforms, which have become carriers of new communication and expression forms in digital environments, influence communication in personal, cultural, and societal contexts. These platforms, where expression and representation can be amalgamated through various modes of sharing, signif...
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| Format: | Article |
| Language: | English |
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Ankara Haci Bayram Veli University
2024-06-01
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| Series: | Yeni Medya |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/3770181 |
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| author | Serkan Karatay |
| author_facet | Serkan Karatay |
| author_sort | Serkan Karatay |
| collection | DOAJ |
| description | Social media platforms, which have become carriers of new communication and expression forms in digital environments, influence communication in personal, cultural, and societal contexts. These platforms, where expression and representation can be amalgamated through various modes of sharing, significantly enhance the visibility of influencers and fans. Additionally, social media has opened the door to the representation of techno-identities, where artificial intelligence-generated virtual characters can create their spheres of influence, manifest within the 'digital reality,' and reflect human passions. Leo constitutes the foundation of this study both as a fan/supporter and as a virtual influencer. The study, which is framed by the convergence of sports fandom and supporter practices with fan and influencer practices, also examines the relationship between media fandom and sports fandom. Concrete findings related to the topics addressed within the theoretical framework were sought through data obtained from the social media accounts of ‘Leo the fan’. The findings of the study reveal the relationship between sports fandom and media fandom with fan practices and influencer practices. |
| format | Article |
| id | doaj-art-a7ed02c266784d1294604ad3c69fcf9b |
| institution | Kabale University |
| issn | 2587-1285 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Ankara Haci Bayram Veli University |
| record_format | Article |
| series | Yeni Medya |
| spelling | doaj-art-a7ed02c266784d1294604ad3c69fcf9b2025-02-06T09:54:27ZengAnkara Haci Bayram Veli UniversityYeni Medya2587-12852024-06-0116537610.55609/yenimedya.14466041643In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: LeothefanSerkan Karatay0https://orcid.org/0000-0002-8637-1915İSTANBUL YENİ YÜZYIL ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ, YENİ MEDYA VE İLETİŞİM BÖLÜMÜSocial media platforms, which have become carriers of new communication and expression forms in digital environments, influence communication in personal, cultural, and societal contexts. These platforms, where expression and representation can be amalgamated through various modes of sharing, significantly enhance the visibility of influencers and fans. Additionally, social media has opened the door to the representation of techno-identities, where artificial intelligence-generated virtual characters can create their spheres of influence, manifest within the 'digital reality,' and reflect human passions. Leo constitutes the foundation of this study both as a fan/supporter and as a virtual influencer. The study, which is framed by the convergence of sports fandom and supporter practices with fan and influencer practices, also examines the relationship between media fandom and sports fandom. Concrete findings related to the topics addressed within the theoretical framework were sought through data obtained from the social media accounts of ‘Leo the fan’. The findings of the study reveal the relationship between sports fandom and media fandom with fan practices and influencer practices.https://dergipark.org.tr/tr/download/article-file/3770181virtual influencerfan cultureleothefandigital fansanal influencerhayran kültürüleothefandijital taraftargalatasaray. |
| spellingShingle | Serkan Karatay In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan Yeni Medya virtual influencer fan culture leothefan digital fan sanal influencer hayran kültürü leothefan dijital taraftar galatasaray. |
| title | In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan |
| title_full | In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan |
| title_fullStr | In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan |
| title_full_unstemmed | In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan |
| title_short | In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan |
| title_sort | in the context of fan culture and virtual influencer concepts the first digital fan leothefan |
| topic | virtual influencer fan culture leothefan digital fan sanal influencer hayran kültürü leothefan dijital taraftar galatasaray. |
| url | https://dergipark.org.tr/tr/download/article-file/3770181 |
| work_keys_str_mv | AT serkankaratay inthecontextoffancultureandvirtualinfluencerconceptsthefirstdigitalfanleothefan |