Psychology of Smell: Its Influence on the Consumer in the Boutiques of the City of Riobamba
Olfactory marketing is a current trend that arises from sensory marketing and neuromarketing, which creates sensory experiences through smell, with certain aromas within the points of sale, in order to influence a consumer’s association toward a product or a brand and thus the profitability of the...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2022-06-01
|
| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://knepublishing.com/index.php/espoch/article/view/11601 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|