Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products
The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
Subjects: | |
Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6179 |
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