ARE MYTHS AND LEGENDS USED AS RESOURCES IN TOURISM COMMUNICATION? A WORDLE RESPONSE TO THE CASE OF ENCHANTED MOORISH AT SILVES CITY
Tourist destinations are in search of differentiation in order to improve their attractiveness. According to the literature, myths and legends can play an important role as a tourism resource and, therefore, institutional communication should pay more attention to them. Algarve is the southern...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2015-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2431 |
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