Simulation Analysis of Big Data Discriminatory Pricing Behavior from the Perspective of Game Theory
With the increasing popularity of big data technology, some enterprises use the massive amount of consumer data collected for the analysis of consumers’ purchasing power and preferences to implement discriminatory pricing and increase profits, with consumer rights infringed upon. Therefore, it is of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241311647 |
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