MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-03-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/108 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832542119450902528 |
|---|---|
| author | M. Orlova A. Serzhantov A. Cherskikh |
| author_facet | M. Orlova A. Serzhantov A. Cherskikh |
| author_sort | M. Orlova |
| collection | DOAJ |
| description | The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment. |
| format | Article |
| id | doaj-art-a3f771b59f54474c93e77688b9398f68 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-a3f771b59f54474c93e77688b9398f682025-02-04T08:27:43ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-03-01034448108MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESSM. Orlova0A. Serzhantov1A. Cherskikh2ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.https://vestnik.guu.ru/jour/article/view/108рекламные бизнес-услугикомплекс маркетинговых технологийкастомизированное взаимодействиетейлоризациямаркетинг впечатлений |
| spellingShingle | M. Orlova A. Serzhantov A. Cherskikh MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS Вестник университета рекламные бизнес-услуги комплекс маркетинговых технологий кастомизированное взаимодействие тейлоризация маркетинг впечатлений |
| title | MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS |
| title_full | MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS |
| title_fullStr | MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS |
| title_full_unstemmed | MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS |
| title_short | MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS |
| title_sort | modern marketing technologies in the advertising business |
| topic | рекламные бизнес-услуги комплекс маркетинговых технологий кастомизированное взаимодействие тейлоризация маркетинг впечатлений |
| url | https://vestnik.guu.ru/jour/article/view/108 |
| work_keys_str_mv | AT morlova modernmarketingtechnologiesintheadvertisingbusiness AT aserzhantov modernmarketingtechnologiesintheadvertisingbusiness AT acherskikh modernmarketingtechnologiesintheadvertisingbusiness |