Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Purpose – Over energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-efficient appliances is crucial for long-term sustainability. This study inves...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-03-01
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| Series: | Journal of Trade Science |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTS-08-2024-0054/full/pdf |
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