AI and Eye Tracking Reveal Design Elements’ Impact on E-Magazine Reader Engagement
This study investigates the impact of intelligible background speech on reading disruption utilising neuromarketing methodologies, specifically an eye-tracking webcam (Tobii Sticky) and AI eye-tracking software (Predict, v.1.0.). A cohort of 144 participants from Oxford Business College underwent em...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Education Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7102/15/2/203 |
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