ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY

This research was conducted to determine and analyze the influence of promotions and prices on purchasing interest. This research uses quantitative methods with the population used being people who consume chicken meat in Denpasar City aged 16 to 60 years. The number of samples used was 120 people....

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Bibliographic Details
Main Authors: Ega Paudra Swara, Yoseva Maria Pujirahayu Sumaji
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-04-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4440
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