Influence of personality, biases on financial risk tolerance among retail investors in India

Investors’ personality traits and psychological biases play a crucial role in the decision-making process and risk-taking behavior of investors. The emotional and psychological factors impact the decision-making, giving rise to biases. These biases make investors make irrational decisions, which sig...

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Main Authors: Aniruddha S Rao, Savitha G Lakkol
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-08-01
Series:Investment Management & Financial Innovations
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20575/IMFI_2024_03_Rao.pdf
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author Aniruddha S Rao
Savitha G Lakkol
author_facet Aniruddha S Rao
Savitha G Lakkol
author_sort Aniruddha S Rao
collection DOAJ
description Investors’ personality traits and psychological biases play a crucial role in the decision-making process and risk-taking behavior of investors. The emotional and psychological factors impact the decision-making, giving rise to biases. These biases make investors make irrational decisions, which signifies the need for this study. This study aims to assess investors’ personalities using HEXACO model and its interaction with biases and financial risk tolerance. The data of 530 retail investors in India, who had more than 2 years of investing experience in the stock market, were collected. The study considered the HEXACO model since it captures all dimensions of personality that are not considered in the commonly used Big Five Model (BFM). The result of structural equation modeling and mediation analysis shows that the ‘honesty-humility’ trait significantly affects overconfidence bias. The mediation analysis of biases between traits and financial risk tolerance showed complete, partial, and no mediation effect depending on the nature of prejudice. Clear distinction of personality traits into ‘virtue traits’ and ‘character traits’ can be observed. This clear distinction paves the way for employing the HEXACO model in future studies.
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spelling doaj-art-a10763c9737e42c0b66b5a0f49a368942025-02-03T07:09:14ZengLLC "CPC "Business Perspectives"Investment Management & Financial Innovations1810-49671812-93582024-08-0121324826410.21511/imfi.21(3).2024.2120575Influence of personality, biases on financial risk tolerance among retail investors in IndiaAniruddha S Rao0https://orcid.org/0000-0002-3419-8284Savitha G Lakkol1https://orcid.org/0000-0003-3828-5251Dr., Assistant Professor, Kirloskar Institute of Management, IndiaDr., Professor, Kirloskar Institute of Management, IndiaInvestors’ personality traits and psychological biases play a crucial role in the decision-making process and risk-taking behavior of investors. The emotional and psychological factors impact the decision-making, giving rise to biases. These biases make investors make irrational decisions, which signifies the need for this study. This study aims to assess investors’ personalities using HEXACO model and its interaction with biases and financial risk tolerance. The data of 530 retail investors in India, who had more than 2 years of investing experience in the stock market, were collected. The study considered the HEXACO model since it captures all dimensions of personality that are not considered in the commonly used Big Five Model (BFM). The result of structural equation modeling and mediation analysis shows that the ‘honesty-humility’ trait significantly affects overconfidence bias. The mediation analysis of biases between traits and financial risk tolerance showed complete, partial, and no mediation effect depending on the nature of prejudice. Clear distinction of personality traits into ‘virtue traits’ and ‘character traits’ can be observed. This clear distinction paves the way for employing the HEXACO model in future studies.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20575/IMFI_2024_03_Rao.pdfemotional biasesfinancial risk toleranceHEXACO modelpersonality traits
spellingShingle Aniruddha S Rao
Savitha G Lakkol
Influence of personality, biases on financial risk tolerance among retail investors in India
Investment Management & Financial Innovations
emotional biases
financial risk tolerance
HEXACO model
personality traits
title Influence of personality, biases on financial risk tolerance among retail investors in India
title_full Influence of personality, biases on financial risk tolerance among retail investors in India
title_fullStr Influence of personality, biases on financial risk tolerance among retail investors in India
title_full_unstemmed Influence of personality, biases on financial risk tolerance among retail investors in India
title_short Influence of personality, biases on financial risk tolerance among retail investors in India
title_sort influence of personality biases on financial risk tolerance among retail investors in india
topic emotional biases
financial risk tolerance
HEXACO model
personality traits
url https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20575/IMFI_2024_03_Rao.pdf
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AT savithaglakkol influenceofpersonalitybiasesonfinancialrisktoleranceamongretailinvestorsinindia