Interactive Marketing

Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that al...

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Bibliographic Details
Main Author: Peter Schafer
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2030
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