User motivation and sustained participation in walking donation as a virtual corporate social responsibility co-creation project
Abstract As leisure sports are becoming important for modern people, social platforms have initiated “Walking Donation”, which is one of the virtual corporate social responsibility (VCSR) co-creation projects utilizing users’ exercise data. Users’ continuous participation plays an essential role in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-06-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05106-1 |
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