The Loyalty of Travel Agency Clients. An Empirical Study
The article presents a client loyalty model which may be used in the process of managing an optimum portfolio of clients by means of identifying and selecting key clients of a tourist enterprise. There are also described results of the author’s own research allowing us to identify the key factors d...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Akademia Zamojska
2018-12-01
|
| Series: | Barometr Regionalny |
| Subjects: | |
| Online Access: | https://czaz.akademiazamojska.edu.pl/index.php/br/article/view/351 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|