The Portuguese consumer sentiment index toward marketing-mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/553/931 |
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| _version_ | 1832570578411716608 |
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| author | Paula Odete Fernandes Rui Esteves Pimenta |
| author_facet | Paula Odete Fernandes Rui Esteves Pimenta |
| author_sort | Paula Odete Fernandes |
| collection | DOAJ |
| description | The purpose of this research is to better understand the behaviour of
the Portuguese consumer sentiment index toward marketing-mix in a
crisis context. For this purpose we used an instrument translated and
validated by the Index of Consumer Sentiment toward Marketing
proposed by Gaski and Etzel (1986). This Index was used in this
research since it offers a widely accepted and readily understood
approach to measure citizen experiences as consumers in a society. All
analysis was based on a consumer survey. The survey procedures
resulted in 600 usable surveys, distributed by five regions (NUT II) in
Continental Portugal. A 4% precision error and 5% of significance
level were assumed. The results showed that the Portuguese
consumer sentiment index toward marketing-mix is weakly positive
and could be a consequence of the present economic and financial
context that the country is undergoing. |
| format | Article |
| id | doaj-art-9d925fd3336a4e428cbf4ee4a7550799 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2013-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-9d925fd3336a4e428cbf4ee4a75507992025-02-02T15:07:55ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662013-01-019197100The Portuguese consumer sentiment index toward marketing-mix in crisis contextPaula Odete Fernandes0Rui Esteves Pimenta1Polytechnic Institute of Bragança (IPB), Researcher of NECE (UBI), PortugalPolytechnic Institute of Porto (IPP), PortugalThe purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing.https://tmstudies.net/index.php/ectms/article/view/553/931index of consumer sentiments toward marketingsentiments toward marketing-mix; portugal |
| spellingShingle | Paula Odete Fernandes Rui Esteves Pimenta The Portuguese consumer sentiment index toward marketing-mix in crisis context Tourism & Management Studies index of consumer sentiments toward marketing sentiments toward marketing-mix; portugal |
| title | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| title_full | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| title_fullStr | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| title_full_unstemmed | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| title_short | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| title_sort | portuguese consumer sentiment index toward marketing mix in crisis context |
| topic | index of consumer sentiments toward marketing sentiments toward marketing-mix; portugal |
| url | https://tmstudies.net/index.php/ectms/article/view/553/931 |
| work_keys_str_mv | AT paulaodetefernandes theportugueseconsumersentimentindextowardmarketingmixincrisiscontext AT ruiestevespimenta theportugueseconsumersentimentindextowardmarketingmixincrisiscontext AT paulaodetefernandes portugueseconsumersentimentindextowardmarketingmixincrisiscontext AT ruiestevespimenta portugueseconsumersentimentindextowardmarketingmixincrisiscontext |