The Portuguese consumer sentiment index toward marketing-mix in crisis context

The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel...

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Bibliographic Details
Main Authors: Paula Odete Fernandes, Rui Esteves Pimenta
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2013-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/553/931
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