The Portuguese consumer sentiment index toward marketing-mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
|
Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://tmstudies.net/index.php/ectms/article/view/553/931 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|