USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all sphere...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-07-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/2220 |
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| _version_ | 1832541759074205696 |
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| author | L. G. Akhmaeva |
| author_facet | L. G. Akhmaeva |
| author_sort | L. G. Akhmaeva |
| collection | DOAJ |
| description | The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all spheres of human activity. The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective interactive marketing communications of the future. The author’s recommendations on the use of voice assistants in interactive marketing communications have been given. |
| format | Article |
| id | doaj-art-9d45c521d70747359e90d6a01de2c972 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-9d45c521d70747359e90d6a01de2c9722025-02-04T08:28:04ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-07-0105495710.26425/1816-4277-2020-5-49-571715USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICEL. G. Akhmaeva0State University of ManagementThe emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all spheres of human activity. The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective interactive marketing communications of the future. The author’s recommendations on the use of voice assistants in interactive marketing communications have been given.https://vestnik.guu.ru/jour/article/view/2220marketingadvertisinginteractive marketing communicationsvoice assistantsvoice assistantsadvertising integrationspromotion methodsvoice controlvoice input |
| spellingShingle | L. G. Akhmaeva USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE Вестник университета marketing advertising interactive marketing communications voice assistants voice assistants advertising integrations promotion methods voice control voice input |
| title | USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE |
| title_full | USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE |
| title_fullStr | USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE |
| title_full_unstemmed | USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE |
| title_short | USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE |
| title_sort | user experience and opportunities in the use of voice assistants in interactive marketing communications amazon alexa google home apple siri yandex alice |
| topic | marketing advertising interactive marketing communications voice assistants voice assistants advertising integrations promotion methods voice control voice input |
| url | https://vestnik.guu.ru/jour/article/view/2220 |
| work_keys_str_mv | AT lgakhmaeva userexperienceandopportunitiesintheuseofvoiceassistantsininteractivemarketingcommunicationsamazonalexagooglehomeapplesiriyandexalice |