Platform First-Party Product Entry and Pricing Strategy under Cost Differences and Capacity Constraints
In the rapidly evolving platform economy, the competition between platform-owned products and third-party offerings is intensifying. This study examines the entry and pricing strategies of dominant e-commerce platforms such as Amazon and JD Mall which sell both platform-owned and third-party product...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-09-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/3/120 |
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