How live-streaming commerce influences consumers’ impulse buying of near expiry-date food: implications for reducing food waste
Consumers often hesitate to purchase and consume food near expiry-date (FNED), contributing to significant food waste. The emerging practice of selling FNED through live streaming commerce (LSC) holds promise for promoting FNED sales and reducing food waste, as LSC can stimulate impulsive purchasing...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1570483/full |
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