Why is brand equity so important for public healthcare managers? A case study of citizens’ perceptions in Ireland
Introduction: This study aims to analyse the importance of brand equity within Ireland's Health Service Executive (HSE). To this end, the relevant literature was examined to identify the variables that determine brand equity within the healthcare industry. Methodology: An empirical study was...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Forum XXI
2025-08-01
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| Series: | Vivat Academia |
| Subjects: | |
| Online Access: | https://www.vivatacademia.net/index.php/vivat/article/view/1639 |
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