Employer Branding and Brand Building in the Aviation Industry
Businesses increasingly aim to attract new employees and customers by creating a unique brand identity. Airlines, particularly low-cost carriers, are no exception. After the staff shortages caused by the COVID-19 pandemic, airlines use branding to regain their competitive edge and restore customer s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-01-01
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| Series: | Logi |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/logi-2025-0001 |
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