A Novel Framework for Evaluating Television Program Quality and Its Impact on Viewer Satisfaction and Loyalty
This study aims to analyze and synthesize the antecedents and consequences of television audience behavior, which are formed in a model of perception of television program quality and viewing satisfaction based on the Uses and Gratification Theory and the Theory of Repeat Patronage. Researchers have...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2024-12-01
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| Series: | Journal of Human, Earth, and Future |
| Subjects: | |
| Online Access: | https://hefjournal.org/index.php/HEF/article/view/386 |
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