Analysing E-Loyalty Dynamics in Fashion E-Commerce through Survey-Based Analysis
This research paper delves into the intricate dynamics of e-loyalty in the context of fashion e-commerce. The study aims to scrutinise and evaluate the effectiveness of marketing strategies utilised by fashion e-commerce retailers, with a specific focus on cultivating customer loyalty in the digita...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2024-09-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/18623 |
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