Predicting consumer switching decisions: the trust paradox and its impact on the efficiency of sustainability-label and food chain brands
Carbon emission reduction in food supply chains requires consumers to shift from status quo maintenance toward sustainable practices. Existing literature shows such transitions remain challenging unless a dominant attribute emerges, providing sufficient justification for switching. While trust plays...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825006501 |
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