DEVELOPMENT OF SMM DURING THE WAR IN UKRAINE
The study evaluates social media marketing (SMM) as a new field of marketing that emerged with the advent of social networks, particularly Facebook and Twitter. It describes the importance of social media in maintaining communication between brands and their audience, advertising goods and services...
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| Main Author: | |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2023-12-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/22992 |
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