An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE)
This article discusses the institutionalisation of public relations at executive level in large organisations, based on research applied to a purposive sample of the top 100 companies listed on the Johannesburg Stock Exchange (JSE) in South Africa. Based on an examination of recent literature on pu...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-12-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1429 |
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| author | Elizabeth Ferreira Rene Engelbrecht |
| author_facet | Elizabeth Ferreira Rene Engelbrecht |
| author_sort | Elizabeth Ferreira |
| collection | DOAJ |
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This article discusses the institutionalisation of public relations at executive level in large organisations, based on research applied to a purposive sample of the top 100 companies listed on the Johannesburg Stock Exchange (JSE) in South Africa. Based on an examination of recent literature on public relations as a strategic management function, the study aimed to determine the extent to which senior public relations practitioners in the selected companies are involved in strategy formulation and decision-making at executive level. Current and recent literature provided a conceptual framework based on the premise that organisations have much to gain by involving senior practitioners in top-level decision-making and strategy formulation. The following theories informed the primary research, which took the form of qualitative semi-structured interviews with the participating practitioners: excellence theory, the dominant coalition, the relational approach, the reflective paradigm and roles theory, with the main focus on the strategic role of public relations. Apart from indicating the extent to which public relations is practiced as a top-level management function in the selected companies, the study also sought to identify barriers that prevent the participating practitioners from providing strategic input at an executive level, and to offer recommendations to overcome these barriers.
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| format | Article |
| id | doaj-art-97c81a0bc5a842f78990108f5b1aab1d |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-97c81a0bc5a842f78990108f5b1aab1d2025-01-20T08:42:44ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-12-0141210.36615/jcsa.v41i2.1429An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE)Elizabeth Ferreira0https://orcid.org/0000-0002-0468-8370Rene Engelbrecht1https://orcid.org/0000-0001-9803-3246Cape Peninsula University of TechnologyCape Peninsula University of Technology This article discusses the institutionalisation of public relations at executive level in large organisations, based on research applied to a purposive sample of the top 100 companies listed on the Johannesburg Stock Exchange (JSE) in South Africa. Based on an examination of recent literature on public relations as a strategic management function, the study aimed to determine the extent to which senior public relations practitioners in the selected companies are involved in strategy formulation and decision-making at executive level. Current and recent literature provided a conceptual framework based on the premise that organisations have much to gain by involving senior practitioners in top-level decision-making and strategy formulation. The following theories informed the primary research, which took the form of qualitative semi-structured interviews with the participating practitioners: excellence theory, the dominant coalition, the relational approach, the reflective paradigm and roles theory, with the main focus on the strategic role of public relations. Apart from indicating the extent to which public relations is practiced as a top-level management function in the selected companies, the study also sought to identify barriers that prevent the participating practitioners from providing strategic input at an executive level, and to offer recommendations to overcome these barriers. https://journals.uj.ac.za/index.php/jcsa/article/view/1429public relationscorporate communicationstrategic communicationenterprise strategy formulationstrategic decision makingreflective paradigm |
| spellingShingle | Elizabeth Ferreira Rene Engelbrecht An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) Communicare public relations corporate communication strategic communication enterprise strategy formulation strategic decision making reflective paradigm |
| title | An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) |
| title_full | An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) |
| title_fullStr | An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) |
| title_full_unstemmed | An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) |
| title_short | An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE) |
| title_sort | exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the johannesburg stock exchange jse |
| topic | public relations corporate communication strategic communication enterprise strategy formulation strategic decision making reflective paradigm |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1429 |
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