The Role of Mobile Applications in Building Customer Loyalty: A Qualitative Study
In an increasingly competitive environment, brands need to retain existing customers and attractpotential customers. Brands that employ various promotional activities to develop brand loyalty usedifferent strategies. Especially with the developments in technology and the increase in social mediause,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2021-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1502544 |
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