Balancing green and growth: do innovation and contribution drive sales and environmental performance?

Abstract This study examines the impact of industrial innovations and contributions on the new products’ sales and environmental performance. The Present study adds to the prior knowledge by incorporating the environmental concerns emanating from the sales of new products. The past literature in thi...

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Bibliographic Details
Main Authors: Rana Yassir Hussain, Muhammad Adil, Geoffrey Norman Tumwine, Haroon Hussain, Hira Irshad
Format: Article
Language:English
Published: Springer 2025-04-01
Series:Discover Sustainability
Subjects:
Online Access:https://doi.org/10.1007/s43621-025-01083-2
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