The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable
Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagem...
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Format: | Article |
Language: | English |
Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2024-12-01
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Series: | Almana: Jurnal Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2722 |
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