The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagem...

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Bibliographic Details
Main Author: Welly Surjono
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2024-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2722
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