The role of social media eWOM and motivation typology in urban Islamic digital donations

The role of social media eWOM and motivation typology in urban Islamic digital donations

Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores difference...

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Bibliographic Details
Main Authors: Muhamad Rafi Anggara, Jono Mintarto Munandar, Irfan Syauqi Beik
Format: Article
Language:English
Published: P3EI-Center for Islamic Economics Studies and Development 2025-07-01
Series:Asian Journal of Islamic Management
Subjects:
digital donation
donation motivation
donor behavior
eWOM
urban Muslim society
Online Access:https://journal.uii.ac.id/AJIM/article/view/41887
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