Die Waardes, Verwagtings en Bevredigings van Suid-Afrikaanse T elevisienuuskykers
THIS Investigation examines the audience experience with television news in South Africa and presents a process model of uses and gratifications based upon an expectancy-value approach. The prime objective was accomplished when three reliable scales for the measure ment of values attached to televi...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2022-11-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2090 |
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