Customer engagement and social media research

One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business performance. The purpose of this research is to find out the do...

Full description

Saved in:
Bibliographic Details
Main Authors: Kendis Anwar, Abror Abror, Hani Maisyarah Batubara, Kristiana Astuti, Nadhila Sari
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3694
Tags: Add Tag
No Tags, Be the first to tag this record!