Developing a Paradigm Model for Sports Marketing in Iranian Schools
Purpose: The current research aims to develop a model for sports marketing in Iranian schools using a foundational data approach.Methodology: Due to the exploratory nature of this research, a grounded theory method using a systematic approach was employed. Data were collected through semi-structured...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-12-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7946_3e08c4568a557490843af91d028a1d72.pdf |
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