The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence

IntroductionThis study explores how hometown identity of rural tourism entrepreneurs affected entrepreneurial persistence.MethodsData from 494 rural tourism entrepreneurs were collected using convenience sampling and analyzed using Amos and SPSS statistical software package via questionnaires distri...

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Bibliographic Details
Main Author: Fuhua Xiang
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Psychology
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1513420/full
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