The application of OpenAI Technology in Marketing Activities - A Systematic Literature Review
Objectives This article aims to assess empirical research papers on the application of OpenAI technology in marketing activities, with the goal of organizing current knowledge in this domain. To achieve this objective, the following questions were addressed: 1. Is there scientific interest in the a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
2024-12-01
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| Series: | Journal of Modern Science |
| Subjects: | |
| Online Access: | https://www.jomswsge.com/The-application-of-OpenAI-Technology-in-Marketing-Activities-A-Systematic-Literature,197016,0,2.html |
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