The role of national culture and lifestyle in shaping consumer behavior
Contemporary marketing-oriented enterprises analyze the behavior of their target consumers by tracking the combined influence of various external and internal factors. The fundamental external determinant shaping consumer behavior is culture, while lifestyle stands out as one of the most significant...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2024-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404245M.pdf |
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