A conceptual model of consumer sophistication

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Bibliographic Details
Main Author: Jeanny Y. Liu
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3554/im_en_2010_3_Liu.pdf
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