GREEN ORGANIZATIONAL LEARNING AND SUSTAINABLE WORK BEHAVIOR IN TOURISM AND HOTEL ENTERPRISES: LEVERAGING GREEN INTRINSIC MOTIVATION AND GREEN TRAINING
The global movement towards sustainability is gaining momentum. Therefore, the study investigates the impact of green organizational learning (GOL) on sustainable work behavior (SWB), examining the mediation roles of green intrinsic motivation (GIM) and green training (GT). The study used PLS-SEM...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2024-08-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55314-1286.pdf |
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Summary: | The global movement towards sustainability is gaining momentum. Therefore, the study investigates the impact of
green organizational learning (GOL) on sustainable work behavior (SWB), examining the mediation roles of green intrinsic
motivation (GIM) and green training (GT). The study used PLS-SEM technique and WarpPLS statistical software 7.0 to
evaluate 475 replies from full-time employees at Saudi's five-star hotels and travel agencies. Findings revealed that GOL
positively affects employees’ SWB, GIM, and GT. In addition, GIM and GT positively affect employees’ SWB and mediate
the GOL→SWB relationship. The study provides new insights into how emerging concepts like GOL, GT, and GIM
simultaneously predict the SWB within tourism and hospitality enterprises. The study also has the potential to contribute to
Social Cognitive Theory. Furthermore, the study emphasizes the importance of green organizational learning in the tourism
and hospitality sector for practical applications.
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ISSN: | 2065-0817 2065-1198 |