PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND
The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2019-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1075 |
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