Consumer intentions and willingness to pay for seaweed-fed cow's milk: The impact of attitude, knowledge, taste, and price

Seaweed in dairy cow feed reduces methane emissions and enhances milk quality, providing a sustainable solution with the potential to boost sales in the climate-friendly market. This study aims to explore the market potential for this differentiated product, focusing on consumers' willingness t...

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Bibliographic Details
Main Authors: Sujita Pandey, Mausam Budhathoki, Marianne Thomsen
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Future Foods
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833525000024
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