Persuasion Strategies in Facebook Health Communication: A Comparative Study between Egypt and the United Kingdom
The current study aims to examine the persuasive strategies used in Facebook posts by the Egyptian Ministry of Health and Population and the British Department of Health and Social Care. A total of 400 Facebook posts, 200 by each department of health, were analyzed for persuasion strategies using a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2025-01-01
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| Series: | Open Cultural Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/culture-2024-0043 |
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