Exploring the influence of Facebook reels on consumer brand attitude and purchase intentions
The study aims to investigate reel videos' potential influence on consumer purchasing intentions on Facebook. The study employed a non-probability sampling method and gathered data from 203 respondents through an online survey in Dinajpur, Bangladesh. Smart PLS 4.1.0.0 was used to analyze the d...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2025-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501019B.pdf |
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