The perception of healthcare workers toward primary healthcare communication in South Africa

South Africa's current healthcare conditions show a first world / third world division. The rapid urbanisation of the 1980's and beyond, as well as our population growth rate, has put existing healthcare services under increasing pressure. This Increasing demand, exacerbated by limited fu...

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Main Authors: Sonja Verwey, Andrea Crystal, Tracey Bessin
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2004
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author Sonja Verwey
Andrea Crystal
Tracey Bessin
author_facet Sonja Verwey
Andrea Crystal
Tracey Bessin
author_sort Sonja Verwey
collection DOAJ
description South Africa's current healthcare conditions show a first world / third world division. The rapid urbanisation of the 1980's and beyond, as well as our population growth rate, has put existing healthcare services under increasing pressure. This Increasing demand, exacerbated by limited funding, necessitates a fundamental restructuring of these services. This means that South African healthcare will have to refocus also from being curative to being more preventative. In such a system communication will have to play a major role as the emphasis clearly would also have to fall on education through the provision of information and guidance. Against this broad background, it would seem that Government has failed to adopt a fully integrated approach to primary healthcare communication. As a result, the allocation of communication resources and the design of communication interventions may not be fully effective in supporting substantive improvements in the primary health status of the country's population. The purpose of this study was to investigate this hypo thesis through a qualitative analysis of the perceptions held by health care workers of the effectiveness and suitability of Governments healthcare campaign    
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publishDate 2022-11-01
publisher University of Johannesburg
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spelling doaj-art-91acbf0eb89943f6bcd54e77f1f06a012025-01-20T08:46:04ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-0112210.36615/jcsa.v12i2.2004The perception of healthcare workers toward primary healthcare communication in South AfricaSonja Verwey0Andrea Crystal1Tracey Bessin2University of JohannesburgUniversity of JohannesburgUniversity of Johannesburg South Africa's current healthcare conditions show a first world / third world division. The rapid urbanisation of the 1980's and beyond, as well as our population growth rate, has put existing healthcare services under increasing pressure. This Increasing demand, exacerbated by limited funding, necessitates a fundamental restructuring of these services. This means that South African healthcare will have to refocus also from being curative to being more preventative. In such a system communication will have to play a major role as the emphasis clearly would also have to fall on education through the provision of information and guidance. Against this broad background, it would seem that Government has failed to adopt a fully integrated approach to primary healthcare communication. As a result, the allocation of communication resources and the design of communication interventions may not be fully effective in supporting substantive improvements in the primary health status of the country's population. The purpose of this study was to investigate this hypo thesis through a qualitative analysis of the perceptions held by health care workers of the effectiveness and suitability of Governments healthcare campaign    https://journals.uj.ac.za/index.php/jcsa/article/view/2004healthcare conditionsunder increasing pressureSouth African healthcareGovernment has failed
spellingShingle Sonja Verwey
Andrea Crystal
Tracey Bessin
The perception of healthcare workers toward primary healthcare communication in South Africa
Communicare
healthcare conditions
under increasing pressure
South African healthcare
Government has failed
title The perception of healthcare workers toward primary healthcare communication in South Africa
title_full The perception of healthcare workers toward primary healthcare communication in South Africa
title_fullStr The perception of healthcare workers toward primary healthcare communication in South Africa
title_full_unstemmed The perception of healthcare workers toward primary healthcare communication in South Africa
title_short The perception of healthcare workers toward primary healthcare communication in South Africa
title_sort perception of healthcare workers toward primary healthcare communication in south africa
topic healthcare conditions
under increasing pressure
South African healthcare
Government has failed
url https://journals.uj.ac.za/index.php/jcsa/article/view/2004
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