The impact of health information seeking and social influence on functional food purchase intention
Abstract The COVID-19 pandemic has given rise to unprecedented transformation of consumer behaviors. Despite the abundance of research on this subject, less is known about why and how consumers processed health information and subsequently decided to purchase food during the pandemic. This study emp...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-02-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-87343-7 |
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