Corporate social responsibility in tourism: The case of Zoomarine Algarve
This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/844/pdf_12 |
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| Summary: | This study had a threefold purpose. First, it sought to examine the
opinion of three important stakeholders – employees, visitors and
members of the local community – about the corporate social
responsibility (CSR) practices of the theme park, Zoomarine Algarve.
Second, this study evaluated the perceptions of the public regarding
the impact of the company’s activities on regional development and
environmental awareness. Last, the study sought to understand if
stakeholders’ opinions regarding this company’s engagement in CSR
practices are related to the impacts attributed to Zoomarine Algarve’s
regular functions. The methodology comprised quantitative research
based on a survey administered to convenience samples of the target
groups (n = 405). The results reveal that stakeholders have an
extremely positive view of the theme park’s engagement in CSR
practices and feel that it contributes significantly to regional
development, as well as to raising the environmental awareness of
visitors and local communities. The findings also show that
perceptions of CSR engagement are positively related with perceived
impacts. |
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| ISSN: | 2182-8466 |