Makna Pemanfaatan Hijab dalam Iklan Produk Shampo Versi Berjilbab di Televisi
This study aims to determine the meaning of the use of hijab to the beauty of women’s hair contained in Sunsilk Clean And Fresh product ads on television using Charles Sanders Peirce’s semiotic analysis model. This research uses qualitative approach with descriptive method of analysis, and construct...
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| Main Authors: | Alfia Zain, Fatmawati Sofyan |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Bandung
2018-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/3562 |
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